Focus Groups and Community Outreach

Following passage of progressive renewable energy legislation in North Carolina, a major public utility contracted with Nexus Strategies to engage the utility’s customers and the general public in focus group discussions on potential solutions for meeting new energy portfolio standards. The discussions provided a fruitful two-way dialogue leading to new and innovative ideas.  Through message development and delivery, coalition building, and public awareness efforts our client was able to supplement their regulatory claims with a positive public effort resulting in decisions favorable to our position.